Insights
How we think about spending your money.
No trend pieces, no listicles. What we actually tell clients about budgets, platforms and measurement — written down so you can judge us before you hire us.
What your agency should report every month
Most monthly reports are built to look busy, not to be judged. Here are the six numbers that matter, and the two questions that expose a report designed to hide.
Why we don't charge a percentage of ad spend
The industry's default pricing model pays your agency more every time it spends more of your money. Here is the arithmetic of that conflict — and what to use instead.
Google Ads or Meta Ads: where $10,000 a month goes first
The honest answer depends on one question: does anyone already search for what you sell? Here is the framework, the budget split, and the volume thresholds each platform needs before it can work at all.
Want this run on your account?
Thirty minutes on the phone. A straight answer. No obligation.