Brand strategy & positioning
Who you are, who you are for, and the reason someone switches to you. We pressure-test the promise before a dollar of media goes behind it.
- Market research
- Positioning
- Messaging
- Naming
We turn ad budgets into measurable revenue.
SHL Group LLC plans, buys and measures advertising for U.S. companies that want every dollar accountable. Strategy, media, creative and measurement handled by one senior team, with your advertising accounts staying in your name.
What the first call covers
- Where your budget is going today and what it returns
- The two or three channels worth testing first
- A straight answer on whether we are the right firm
- Thirty minutes, no fee, no obligation
100%
Accounts in your name
Your advertising accounts stay yours, with your billing and full admin access.
12+
Ad platforms managed
Google, Meta, TikTok, LinkedIn, Amazon and more, in one plan.
0%
Hidden media markup
You pay the platforms directly. We invoice our fee, nothing else.
24h
Reply to any inquiry
One business day, from a consultant who read your message.
Services
Six disciplines,
one accountable team
Most firms sell you a department and leave the seams for you to manage. We run the full line, from the positioning statement to the reconciliation of your media invoices.
Media planning & buying
Channel mix, flighting, negotiation and placement across digital, broadcast, print, out-of-home and retail media, at transparent rates, billed by the platforms to you.
- Channel mix
- Rate negotiation
- OOH & broadcast
- Retail media
Campaign development
Integrated campaigns from concept to launch: the idea, the assets, the calendar, the vendors, and one person who owns the deadline.
- Concept
- Production
- Launch planning
- Vendor control
Performance & digital marketing
Paid search, paid social, programmatic, SEO, email and lifecycle programs, managed against cost per qualified lead and cost per customer.
- Google Ads
- Meta Ads
- Programmatic
- SEO & email
Creative & content production
Identity systems, video, photography, web and social content, produced to carry the strategy through to the last frame.
- Identity
- Video & photo
- Web
- Social content
Analytics & attribution
Tracking that fires correctly, dashboards your leadership can read, and a monthly review that names what to cut as plainly as what to scale.
- Measurement plan
- Dashboards
- Incrementality
- Reporting
Platforms & channels
Every channel worth
your budget, in one plan
We plan, buy and operate on the platforms below, hands on and in your own accounts. The plan decides which ones you use. We will also tell you which ones to skip for your category.
SearchGoogle AdsSearch, Performance Max, Shopping, Display, retargeting
SocialMeta AdsFacebook and Instagram, prospecting to retargeting
VideoYouTube AdsIn-stream, Shorts, demand generation campaigns
SocialTikTok AdsSpark ads, creator content, conversion campaigns
B2BLinkedIn AdsAccount targeting, lead gen forms, B2B pipeline
RetailAmazon AdsSponsored products, brands, display and DSP
SearchMicrosoft AdsBing search and audience network
SocialSnapchat & PinterestReach and discovery for consumer brands
ProgrammaticDSP & CTVDisplay, connected TV, audio and digital out-of-home
OwnedSEO & contentTechnical SEO, local SEO, content and link strategy
OwnedEmail & CRMLifecycle, automation, retention and win-back
OfflineBroadcast, print & OOHRadio, TV, press, billboards and point of sale
Platform names and marks shown above are the property of their respective owners. They identify the advertising services we operate on our clients’ behalf and do not imply any partnership, certification, endorsement or affiliation.
Packages
Four ways to
work with us
Each package has a fixed scope and a fixed monthly fee, confirmed after the discovery call and written into the engagement letter. The figures below are our standard rates; the final number depends on the number of platforms, creative volume and reporting depth. The advertising budget is paid by you directly to the platforms; it never passes through our accounts, and we take no percentage of it.
Fees are shown in United States dollars, exclusive of any applicable taxes. Advertising budget, production and licensing are paid by the client directly to the platform or vendor. Rates are indicative and confirmed in the engagement letter. No result, ranking or return on advertising spend is guaranteed; see the Disclaimer below.
Essential
For a business that needs one channel run properly.
- One or two ad platforms managed (Google or Meta)
- Account setup, tracking and conversion audit
- Ad copy and creative briefs
- Monthly performance report
- Email support, reply within one business day
From $3,500Per month · 3-month minimum
Recommended media budget from $5,000 per month
Request a quote
Most requested
Growth
For a company scaling several channels at once.
- Up to four platforms (Google, Meta, TikTok, LinkedIn…)
- Full media plan, buying and monthly optimization
- Creative production: static, video and landing pages
- SEO and email programs included
- Live dashboard and monthly strategy review call
From $8,500Per month · 6-month minimum
Recommended media budget from $20,000 per month
Request a quoteFull service
For a brand that wants the whole function handled.
- Brand strategy and positioning work included
- All digital platforms plus broadcast, print and OOH
- Full creative and production management
- Attribution, incrementality tests, board-ready reporting
- Named senior consultant, weekly working session
From $18,000Per month · 12-month term
Recommended media budget from $75,000 per month
Request a quoteCustom & advisory
For a one-off project or in-house team that needs counsel.
- Single campaign, launch or rebrand, priced as a project
- Marketing audit with a written action plan
- Advisory retainer for teams that execute in house
- Fractional CMO: budget ownership and agency management
- Training and setup for your internal team
On quoteProject or monthly
Marketing audit from $9,500 · Campaign projects from $25,000 · Fractional CMO from $12,000 per month
Discuss your projectNot sure which package fits?
Thirty minutes on the phone. A straight answer. No obligation.
Method
Four phases,
run in order
Every engagement follows the same sequence, whether it runs six weeks or twelve months. You always know which phase you are in and what closes it.
Diagnostic
Market, competitors, audience and everything you have already run. We start from your numbers. The phase closes with a written findings review.
Strategy
Positioning, priority audiences, channel mix and budget allocation, costed line by line, with the targets we accept to be judged on.
Build & launch
Creative, production, media placement and tracking implementation. One point of contact coordinates every vendor and holds the calendar.
Measure & optimize
Monthly reporting, clear trade-off decisions, and budget moved toward what earns. Campaigns get corrected while they are still running.
Markets
Sectors we
know well
Category knowledge shortens the diagnostic and sharpens the media plan. If your sector is not on this list, call us and we will tell you honestly whether we are the right firm for it.
- Retail US
- Consumer goods US
- Real estate US
- Healthcare US
- Automotive US
- Hospitality & travel US
- Financial services US
- Education US
- Industrial & energy US
- E-commerce US
- Professional services US
- Agriculture US
Where we work
Advertising agency
serving Clovis and beyond
Our office is in Clovis, New Mexico. We serve businesses across eastern New Mexico and the Texas Panhandle in person, and the rest of the United States remotely.
Clovis & Curry County
Marketing consulting and media buying for local businesses, on site whenever you need us.
Eastern New Mexico
Portales, Roswell, Hobbs, Carlsbad, Artesia and Ruidoso.
Texas Panhandle
Amarillo, Lubbock, Midland and Odessa, within driving distance of the office.
New Mexico statewide
Albuquerque, Santa Fe, Las Cruces, Farmington and Rio Rancho.
United States
Remote engagements in all four continental time zones, with travel for launches and workshops.
Nationwide, remotely
Video calls, shared dashboards and a named consultant, wherever you are in the country.
Company
A New Mexico firm,
working nationwide
SHL Group LLC is a limited liability company organized in the State of New Mexico, with its office on Grand Avenue in Clovis.
We are deliberately senior and deliberately small. The people you meet in the first meeting are the people who do the work, and they stay on the account.
We take on a limited number of engagements at a time, across retail, services, industry and e-commerce. We serve clients in every United States time zone.
Everything is documented: scope, deliverables, fees, reporting cadence and the numbers we will be measured against. That paperwork protects you as much as it protects us.
If we cannot measure it, we say so before you spend it.
That rule decides what we recommend and what we talk you out of. It is also why our reporting shows the channels that underperformed. A campaign you cannot audit is a campaign you cannot improve.
Business information
Entity, billing
and delivery
Everything a client, a partner or a financial institution needs to identify this business, understand what it sells, and know how it invoices and delivers. Formation documents and federal tax identification are provided on request.
- Legal name
- SHL Group LLC
- Entity type
- Limited liability company (LLC)
- Jurisdiction
- State of New Mexico, United States
- Principal office
- 120 E Grand Ave, Clovis, NM 88101, United States
Physical business address, not a mailbox service - Business activity
- Advertising and marketing consulting services (business to business)
- Activity codes
- NAICS 541613 — Marketing Consulting Services
NAICS 541810 — Advertising Agencies - Telephone
- +1 (505) 230-1786
- Business hours
- Monday to Friday, 9:00 AM – 6:00 PM Mountain Time
- Customers
- Businesses and organizations located in the United States
- Countries of operation
- United States only. We do not currently take on clients established outside the United States.
- Currency
- All fees are quoted and invoiced in United States dollars (USD)
- Payment methods
- Bank transfer (ACH or wire), business check, and card payment where a client requests it
- Billing model
- Fixed project fee or monthly retainer, agreed in writing before work starts. No percentage-of-media-spend commission.
- Typical fees
- Monthly retainers from $3,500 to $30,000. Projects from $9,500. Professional fees only.
- Client funds
- None held. SHL Group LLC does not receive, hold or disburse funds on behalf of clients. Advertising budgets are paid by the client directly to the advertising platform, on the client's own payment method.
- Advertising accounts
- Opened and held in the client's own company name, with the client's billing details and full administrative access
- Payment terms
- Net 15 from invoice date unless the engagement letter states otherwise. Retainers are invoiced in advance of each month.
- Service delivery
- Services are delivered remotely and, when a project requires it, on site. Deliverables and dates are listed in the engagement letter; the first phase typically closes within two weeks of kickoff.
- Cancellation
- Retainers may be ended with 30 days written notice. Project work may be stopped at any time; you are billed only for work completed.
- Refunds
- Prepaid fees for work not yet performed are refunded within 10 business days. See the Billing & Refunds policy below.
- Contracts
- Every engagement runs under a signed written agreement covering scope, fees, confidentiality and ownership of deliverables
- Documents
- Articles of organization, federal EIN and a W-9 are provided on request
- Restricted activity
- We do not provide services to businesses in sectors prohibited by United States law or by our banking partners
Questions
Frequently
asked
The questions that come up on almost every first call, answered before you have to ask them.
What does SHL Group LLC do?
SHL Group LLC is an advertising and marketing consulting firm. We handle brand strategy and positioning, media planning and buying, campaign development, digital and performance marketing, creative production, and marketing analytics for companies across the United States.
Which advertising platforms do you manage?
Google Ads, Meta Ads (Facebook and Instagram), YouTube, TikTok, LinkedIn, Amazon Ads, Microsoft Ads, Snapchat and Pinterest, plus programmatic display, connected TV, audio and digital out-of-home. On the owned side we run SEO, content and email or CRM programs. Offline we buy radio, television, print and billboards.
Where are you located, and do you work outside New Mexico?
Our office is at 120 E Grand Ave, Clovis, NM 88101. We work with clients throughout New Mexico, Texas and the rest of the United States. Most engagements run remotely, with on-site visits when the project calls for them.
How much does a package cost?
Our standard rates start at $3,500 per month for Essential, $8,500 per month for Growth and $18,000 per month for Full service. A marketing audit starts at $9,500, campaign projects at $25,000, and a fractional CMO arrangement at $12,000 per month. The final figure is confirmed after the discovery call, based on the number of platforms, the volume of creative and the reporting you need. The advertising budget is paid by you directly to the platforms and never passes through our accounts. We do not charge a percentage of your media spend, because that arrangement rewards an agency for spending more of your budget.
Do you buy media, or only advise?
Both. We can advise your in-house team on their plan, or plan, negotiate and place the buy ourselves across every channel listed above. When we buy, the placement is billed by the platform or media owner directly to you, and our fee appears on its own invoice.
How do you report results?
Every engagement has a measurement plan agreed at the strategy phase. You receive monthly reporting against those numbers, including the channels that underperformed, plus a recommendation on where to move budget next.
How do you invoice, and what are your payment terms?
Fees are quoted and invoiced in United States dollars. We bill a fixed project fee in installments or a monthly retainer in advance, with payment due Net 15. We accept bank transfer (ACH or wire), business check, and card payment on request. Advertising budgets and production costs are paid by you directly to the platform or vendor, so they never appear on our invoices.
Can I cancel, and do you refund?
A retainer can be ended with 30 days written notice, and project work can be stopped at any time. You are billed only for work completed and for third-party costs already committed. Anything prepaid for work not yet performed is refunded within 10 business days. The full policy is in the Billing & Refunds tab below.
How do we get started?
Call +1 (505) 230-1786 or email contact@shlgroupllc.com. The first call takes about thirty minutes and costs nothing. You will get a straight answer on whether we can help and what it would take.
Contact
Start with a
thirty-minute call
Tell us where you are: a launch, flat sales, or a marketing budget you cannot defend to your board. You will get a straight read on whether we can help, and what it would take.
Telephone
+1 (505) 230-1786Office
SHL Group LLC120 E Grand Ave
Clovis, NM 88101
United States
Hours
Monday to Friday, 9:00 AM – 6:00 PM Mountain Time.
Calls outside these hours by appointment.
Legal
Terms, billing
and privacy
The policies that govern this website and our engagements, written in plain English.
Effective January 1, 2026
1. Who we are
This website is operated by SHL Group LLC, a limited liability company organized under the laws of the State of New Mexico, with its principal place of business at 120 E Grand Ave, Clovis, NM 88101, United States. Contact: +1 (505) 230-1786, contact@shlgroupllc.com.
2. Acceptance
By accessing this website you agree to these Terms of Service. If you do not agree, please do not use the site. We may revise these terms; the effective date above shows the latest revision, and continued use after a revision constitutes acceptance.
3. Website content
Content here describes our services in general terms. It is not an offer, a quotation, a guarantee of results, or professional advice for your situation. Services are provided only under a separate written agreement signed by both parties, which governs scope, fees, timelines and deliverables and prevails over anything stated on this site.
4. Intellectual property
All content on this site, including text, layout, graphics, and the SHL Group name and logo, is owned by SHL Group LLC or its licensors and protected by United States and international intellectual property law. You may view and print pages for your own reference. Reproduction, republication, sale or derivative works require our prior written permission.
5. Acceptable use
You agree not to attempt unauthorized access to our systems, interfere with the operation of the site, harvest data by automated means without permission, or transmit unlawful, infringing or malicious material.
6. Third-party links and trademarks
This site may link to third-party websites. We do not control and are not responsible for their content or practices, and a link does not imply endorsement. Platform names such as Google Ads, Meta, YouTube, TikTok, LinkedIn, Amazon, Microsoft, Snapchat and Pinterest are trademarks of their respective owners, referenced here only to describe the services we operate on those platforms.
7. Limitation of liability
To the maximum extent permitted by law, SHL Group LLC and its members, officers, employees and contractors are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill arising from your use of or inability to use this website. Our total aggregate liability relating to this website is limited to one hundred United States dollars (USD 100).
8. Indemnification
You agree to indemnify and hold harmless SHL Group LLC from any claim, loss or expense, including reasonable attorneys’ fees, arising out of your misuse of this website or your breach of these terms.
9. Governing law and venue
These terms are governed by the laws of the State of New Mexico, without regard to conflict-of-law rules. Any dispute arising from this website shall be brought exclusively in the state or federal courts located in Curry County, New Mexico, and you consent to that jurisdiction. If you access this site from outside the United States, you are responsible for compliance with your local laws.
10. Severability
If any provision of these terms is held unenforceable, the remaining provisions stay in full force.
11. Contact
SHL Group LLC, 120 E Grand Ave, Clovis, NM 88101, United States. Telephone +1 (505) 230-1786. Email contact@shlgroupllc.com.
Effective January 1, 2026
1. What we sell
SHL Group LLC sells professional advertising and marketing consulting services to businesses and organizations. We do not sell physical goods, and we do not sell to consumers. Each engagement is defined in a written engagement letter signed by both parties before work begins.
2. Currency and quotes
All fees are quoted and invoiced in United States dollars (USD). Quotes are valid for 30 days from the date issued. Any applicable taxes are stated separately on the invoice.
3. Billing model
- Package retainer: a fixed monthly fee for the scope described in the package, invoiced in advance for the coming month.
- Fixed project fee: billed in agreed installments, typically on signature, at mid-point and on delivery.
- Third-party costs such as advertising budget, production and licensing are paid by the client directly to the platform or vendor, on the client's own payment method. They never appear on our invoices.
- We do not receive, hold or disburse client funds. SHL Group LLC invoices its own professional fees only. Advertising budgets are not routed through our bank account at any point.
- We do not charge a commission calculated as a percentage of media spend.
4. Payment methods and terms
We accept bank transfer (ACH or wire), business check, and card payment where a client requests it. Invoices are due Net 15 from the invoice date unless the engagement letter states otherwise. Overdue balances may accrue interest at 1.5% per month or the maximum rate permitted by New Mexico law, whichever is lower.
5. Delivery of services
Services are delivered remotely, and on site when a project requires it. The engagement letter lists each deliverable and its due date. The diagnostic phase typically closes within two weeks of kickoff. If a deliverable will be late, we tell you before the due date, in writing, with a revised date.
6. Cancellation
A package or retainer may be ended by either party with 30 days written notice, subject to any minimum term stated in the engagement letter; the final month is invoiced normally and work continues through the notice period. Project engagements may be stopped at any time in writing. You are billed for work completed up to that date.
7. Refunds
Fees paid in advance for work that has not been performed are refunded in full, by the original payment method, within 10 business days of the cancellation date. Fees for work already delivered are not refundable. Third-party commitments made in your name, such as booked media inventory or production, are contracted and paid directly between you and the vendor; we cannot refund them.
8. Disputes about an invoice
If you believe an invoice is incorrect, contact us within 15 days of the invoice date at contact@shlgroupllc.com or +1 (505) 230-1786 with the invoice number and the line in question. We respond within one business day and resolve billing disputes directly rather than through a chargeback.
9. Ownership of deliverables
On full payment of the fees for an engagement, ownership of the final deliverables produced for you transfers to your company. Our internal methods, templates and working materials remain ours. Third-party licensed assets, such as stock footage or music, are governed by their own license terms, which we disclose before purchase.
10. Advertising accounts
Where we operate advertising accounts on your behalf, those accounts are opened in your company’s name wherever the platform allows it, and you retain ownership and administrative access at the end of the engagement.
11. Contact for billing
SHL Group LLC, 120 E Grand Ave, Clovis, NM 88101, United States. Telephone +1 (505) 230-1786. Email contact@shlgroupllc.com. Business hours Monday to Friday, 9:00 AM – 6:00 PM Mountain Time.
Effective January 1, 2026
1. Scope
This Privacy Policy explains how SHL Group LLC collects, uses and protects personal information through this website and in the course of client relationships. It applies to visitors in the United States and abroad.
2. Information we collect
- Information you provide: name, company, telephone number, email address, the service and budget range you select, and the details you share when you contact us or become a client.
- The inquiry form on this site does not transmit or store anything on our servers or with a third-party form service. It prepares a message in your own email application, which you choose to send. We then hold that email as we would any other business correspondence.
- Information collected automatically: IP address, browser and device type, pages viewed and referring source, through standard server logs and, where enabled, analytics tools.
- We do not knowingly collect information from children under 13, and we do not sell personal information.
3. How we use it
- To respond to your inquiry and provide the services you request
- To administer, secure and improve this website
- To send business communications you have asked to receive
- To meet legal, accounting and regulatory obligations
4. Legal bases (EEA and UK visitors)
Where the GDPR or UK GDPR applies, we process personal data on the basis of your consent, performance of a contract, our legitimate interest in operating and promoting our business, or compliance with a legal obligation.
5. Sharing
We share personal information with service providers who help us operate, such as hosting, email, analytics and accounting providers; with advertising platforms where you have engaged us to run campaigns; and where required by law or to protect our legal rights. These providers are required to protect the information and use it only for the services they perform for us.
6. International transfers
Our operations are in the United States. If you contact us from another country, your information will be transferred to and processed in the United States, where data protection law may differ from that of your country.
7. Retention
We keep personal information only as long as needed for the purposes above and to satisfy legal, tax and accounting requirements, then delete or anonymize it.
8. Your rights
Depending on where you live, you may have the right to access, correct, delete or port your personal information, to object to or restrict certain processing, and to withdraw consent. California residents have additional rights under the CCPA and CPRA, including the right to know, the right to delete, and the right not to be discriminated against for exercising them. To make a request, email contact@shlgroupllc.com, call +1 (505) 230-1786, or write to the address below. We verify identity before acting on a request.
9. Security
We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Changes and contact
We may update this policy; material changes are reflected in the effective date above. Privacy requests: SHL Group LLC, 120 E Grand Ave, Clovis, NM 88101, United States. Telephone +1 (505) 230-1786. Email contact@shlgroupllc.com.
Effective January 1, 2026
What cookies are
Cookies are small text files placed on your device by a website. They let the site function correctly and, in some cases, measure how it is used.
How this site uses them
- Strictly necessary: required for the site to load, display correctly and stay secure. These cannot be switched off.
- Analytics: where enabled, these show which pages are visited and how visitors arrive, in aggregate.
- Advertising: we place no advertising or cross-site tracking cookies on this website.
Your choices
You can block or delete cookies in your browser settings at any time. Blocking strictly necessary cookies may prevent parts of the site from working. Most browsers also send a “Do Not Track” or Global Privacy Control signal, which we respect where technically supported.
Questions
SHL Group LLC, 120 E Grand Ave, Clovis, NM 88101, United States. Telephone +1 (505) 230-1786. Email contact@shlgroupllc.com.
Effective January 1, 2026
No guaranteed results
Advertising and marketing outcomes depend on factors outside our control, including your market, pricing, product, sales capability and competitive conditions. Nothing on this website is a promise or guarantee of specific revenue, leads, rankings or return on advertising spend. Figures discussed in a proposal are estimates based on the information available at that time.
Not professional advice
Content on this site is general information. It is not legal, financial, tax or accounting advice. Consult a qualified professional before acting on it.
Third-party platforms
Campaign delivery depends on third-party platforms and media owners whose policies, pricing, inventory and approval decisions we do not control. We are not responsible for platform outages, account actions or policy changes made by those providers.
Trademarks
Third-party names, logos and trademarks referenced on this site remain the property of their respective owners and are used for identification only. Their use implies no endorsement, certification or affiliation unless stated in writing.
“As is”
This website is provided on an “as is” and “as available” basis, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement, to the fullest extent permitted by law.
Contact
Questions about this disclaimer: +1 (505) 230-1786 or contact@shlgroupllc.com.
Effective January 1, 2026
Our commitment
SHL Group LLC works to make this website usable by as many people as possible, including people who use screen readers, keyboard navigation or magnification. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA.
Measures taken
- Semantic structure, descriptive headings and meaningful link text
- Keyboard operability with a visible focus indicator on every control
- Color contrast checked in both light and dark display modes
- Reduced-motion support for visitors who request it in their system settings
Feedback
If you encounter a barrier on this site, call +1 (505) 230-1786 or email contact@shlgroupllc.com. You may also write to SHL Group LLC, 120 E Grand Ave, Clovis, NM 88101, United States. We will work with you to provide the information you need in an accessible format.